Reduce by design

As an overall principle, applied in the early stage of design, reduce by design leads to the design of products and services that are using less materials per unit of production, and/or during their use. 

Reduce by design therefore influences all stages of the lifecycle of a product or a service: less raw material is extracted, the production has been designed to be using less materials, consumption patterns and end of life of such products and services are influenced by the design in order to lead to less impact and less waste.