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Refuse is a user choice to buy or use less, by saying no. It implies shifting to more sustainable lifestyles, for example rejecting packaging, shopping bags, or other products or services that are considered unnecessary. 

Refuse can also apply to a specific element of a product, such as refusing the use of hazardous substances in the design of a product.

By refusing to buy or consume a specific product or service, users send a strong signal to the market, helping the economies to transition to more circular models. 

Useful resources


Read more about UNEP experience in building circularity

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Guiding principle

User to user

User to business

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