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Reduce implies people rethinking how they can best meet their needs and live their aspirations with minimal impacts on the planet and the people around them. It is a user choice to use items and services for a longer time, and buy less frequently. 

Reduce can be implemented at no cost, and has strong potential in retaining value of a product or service for a longer time period.

Useful resources


Read more about UNEP experience in building circularity

All processes

Guiding principle

User to user

User to business

Business to business