Global | 2019
Objective: promoting more sustainable living thru understand how our actions affect climate and what can we do … and LIVE BETTER!
Lifestyles are holistic, varied and unique. On a global level, the way we meet our needs and live our aspirations has increasingly negative impacts on the planet. But what concrete actions can we take to make a difference? Reducing consumption- or consuming differently- is key to the Anatomy of Action.
In 2019, UNEP and UnSchool developed a media toolkit which maps out the core actions people can take to reduce their environmental footprint – while showing that sustainable living is attainable, fun and cool. It tackles barriers to action such as the pressure of perfection, the fact that the language around energy, water and climate is often inaccessible to people, and presents a set of actions linked to how we live that can be taken in different contexts. In a pilot social media challenge, the movement reached a combined audience of over 5 million through cultural influencers and partner organizations. Example actions to reduce consumption include:
STUFF – Beyond Buying
Consider what products you really need and what impacts these have on the planet before buying stuff; reduce what you buy. In a circular economy, the things we buy and use in our daily lives have more value and last longer, reduce disposability, and maximize material recapture. While we wait for all producers of goods and services to adopt this approach, consumers of all walks of life can be more conscious of their needs and purchases.
STUFF – Fashion Slow Down
Buy fewer and better clothes, stay away from fast fashion that mass produces at the cost of environmental and human justice
FOOD – Protein Swaps
Reduce or eliminate meat and animal product consumption habits and adopt a more plant-based diet